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A business case is a formal, written argument intended to convince a decision maker to approve some form of action. A persuasive, easy-to-follow business case helps to clearly communicate your ideas to decision-makers.
The workshop will provide you with the tools to write a concise argument for getting a ‘yes’ response. Successful business cases need reader focus, clarity, positive structure and strong persuasion. prose.
Course Overview
Duration:
1 Day
Audience:
This program is specifically designed for business managers, project managers, team leaders, business analysts and all others responsible for contributing to writing a business case. it shows how to:
- write clearly and succinctly and with impact
- rid writing of jargon
- organise material effectively
- avoid errors in spelling, grammar and usage
- enhance document presentation
Prerequisites:
There are no particular requirements for this course.
Benefits:
● Understand how to analyse, outline and communicate a business case
● Construct a powerful argument to present a strong business case
● Leave decision-makers in no doubt about the intent of the business case
● Effectively promote the benefits of the project
● Write confidently and clearly
● Use correct grammar and punctuation
● Leave a positive impression
Learning Outcomes
● Understand the fundamentals of what a business case is, and its importance in the business environment
● Identify and analyse problems or opportunities your project addresses
● Structure, plan and write a technically accurate and well-structured business case
● Effectively document and present a business case to win stakeholder support
● Make your business case compelling, clear and concise
● Eliminate conjecture and minimise jargon
● Learn to apply risk assessment techniques to forecast and mitigate potential problems
● Determine appropriate financial and non-quantitative factors required to justify a project
● Demonstrate the value and benefits the project brings to the business
● Review and edit your business cases and proposals
Course Content
Overview
● What is a business case. When is it required?
● Defining a business case
‒ Supporting information, its currency and accuracy
‒ Determining drivers for the Business Case
● Identifying stakeholders, supporters and opponents
Problem Identification and Analysis
● Techniques for identifying and articulating the problem or opportunity
● Root cause analysis
- 5 Whys
- Fishbone diagram
Business Case Components
● Scope of requirements
● Determining options
‒ Realistic alternatives
‒ Realistic cost estimates
● Determining benefits of the various options
● Identifying Business Case risks
● Identifying delivery approaches
● Recommending options
Cost-Benefit Analysis
● Understanding costs and benefits
● Different types of costs
● Cost benefit techniques
- NPV
- IRR
- Payback period
Risk Assessment
● Identifying risks
● Risk Analysis techniques
● Risk Mitigation strategies
Building a Persuasive Argument
● Cost benefit analysis
● Assembling the facts
● Understanding your reader's needs
● Establishing purpose and clear objectives
● Defining the opportunity or problem
● Identifying your key message
● Assessing the way forward
● Addressing different reader needs
Document Structure
● Writing an effective Executive Summary
● Introduction
● Statement of the problem
● Analysis
‒ Tables, diagrams for emphasis or summary
● Possible options
● Recommendations
● Details of your chosen options
● Creating a positive last impression
Presenting and Selling the Business Case
● Planning the presentation of the Business Case
‒ Understanding audience needs
‒ Presentation tips
● Keys to improve chances of approval
‒ Accuracy and authenticity
‒ Align to business improvement or business goals
‒ Understand how to get your business over the line
‒ Supporting information, especially for cost estimates
Delivery Options
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Classroom sessions are delivered at a nominated location (Private courses only). Inclusions: |
Full Day Sessions: Half Day Sessions: |
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Live online sessions are instructor-led in a virtual environment, providing hands-on instruction and practical activities for participants. Participants can see the instructor screen and interact with the instructor and other participants. Instructor can assist participants on their screen if necessary. Participants can join a session from any location using the Course Invitation. There is no need for software just a computer with an internet connection and a browser. Public sessions are conducted through Live Online. Inclusions: |
Full Day Sessions: Half Day Sessions Times:
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Available Business Case Writing courses
| Event | Event Date | Location | Individual Price | Register |
|---|---|---|---|---|
| Business Case Writing | 28-02-2025 | Live Online | $660.00 | |
| Business Case Writing | 28-03-2025 | Live Online | $660.00 | |
| Business Case Writing | 30-04-2025 | Live Online | $660.00 | |
| Business Case Writing | 29-05-2025 | Live Online | $660.00 | |
| Business Case Writing | 25-06-2025 | Live Online | $660.00 |
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